It’s no secret that social media management has become one of the most important parts of marketing strategy. Businesses all around the world are discovering the ways social media can contribute to the success and growth in all areas of their company. If you’re not very savvy with using social media or feel a bit hesitant about whether social media marketing is worth the effort, below are some key points that might help you see the benefits. Getting to know your Customers For

As pet sitters and dog walkers, most of us started our business because we are animal lovers. We started by doing the pet sitting and dog walking ourselves, happy as can be, because we get to play with pets all day. Then comes the financial plateau, because you can only squeeze so many clients into a single day. It's not uncommon to hit the burnout phase, shortly thereafter, because running around morning, noon and night, 365 days per year, in all sorts of weather, and on eve

The Covey Time Management Grid is an effective method of organizing your priorities. As you can see from the grid below, there are four quadrants organized by urgency and importance. QUADRANT I is for the immediate and important deadlines. QUADRANT II is for long-term strategizing and development. QUADRANT III is for time pressured distractions. They are not really important, but someone wants it now. QUADRANT IV is for those activities that yield little is any value. These a

What was once a fad for the younger generation to share photos and stories, social media has become a necessity for business owners to get their brand out to the public, to learn the wants and needs of their target audience, and to be more competitive within their chosen market. Here are a few ways your business can benefit from social media. 1. Having a presence on social media makes it easier for customers to find and connect with you, and you’re more likely to increas

We've all heard the old adage that a picture is worth a thousand words. Maybe you are wondering if that statement still stands true in our fast-paced, social media driven world. The answer is a resounding yes! On average, a social media post that features an image is ten times more likely to receive engagement of readers. And, those seeing posted information accompanied by a relevant image have a greater ability to retain that information (65% of people retained the informati

Did you know that Independence Day has been a federal holiday for just 76 years? It became official in 1941, but has been celebrated by Americans since 1776. According to history.com "On July 2nd, 1776, the Continental Congress voted in favor of independence, and two days later delegates from the 13 colonies adopted the Declaration of Independence, a historic document drafted by Thomas Jefferson." Enjoy your day, your BBQs, fireworks and family/friend time! #July4th #Indepe