I've always believed that any business can succeed if and only if they build trusting relationships with their customers. Any product is just a product without the relationship behind it. Utilizing social media to build awareness of your product and services is no different. If you want to succeed with your social media campaigns, you must develop relationships with the people who like and follow you. Here are some great tips from Susan Gunellus: Listen to your audience F
As someone who spends a significant amount of time on Facebook ensuring that my client's businesses soar, I am happy to see that Facebook has made some changes. Our news feeds will now highlight our family and friend's posts instead of corporate posts.
So, what does this mean for small businesses on Facebook who are trying to build engagement in their products? We must build a sense of community and engagement with our audience. Make it worth their while to come to you
Success is yours for the taking - all you have to do is create it in your life each day. Sounds simple, right? When we wake up in the morning, we have a choice on how we will conduct our day, how we will feel about the day and how we will react to the day. We can choose to be productive or lazy. We can choose to get upset about things that happen during the day, or decide to turn the upsetting into something that motivates us to make changes. We have a choice if we are g
As a business owner myself, I understand the mentality of thinking I can do it all. And, of course, do it all well while meeting all of my client deadlines. Oh, and manage this while working “regular” business hours to leave time for the ever-elusive life balance. And while it can be challenging to give up control to a business assistant, at some point if you want to grow your business you’ll need to find trusted help. A good way to start is by finding the right business assi
With everything business owners have to do every day just to get the job done and make our clients happy, it’s almost impossible not to have stress. Since it’s just a fact of life, the better we can deal with it, the better it is for all of us - including our employees, families and friends! Here are some simple ideas that have been proven to help. Take care of yourself: get plenty of water, healthy food and enough sleep. If you’ve been stuck at your desk, get up and move aro
To be successful, you’ve got to create posts that appeal to your audience. But with so many options, knowing when to post for maximum views becomes increasingly important. We’d like to thank our friends at Hootsuite who recommend the following schedules to help you post effectively on your chosen online channels. The times and dates given appear to garner the most views (and clicks)! Facebook: It’s the toughest one to predict with its algorithms, however Monday through Friday