We've all heard the old adage that a picture is worth a thousand words. Maybe you are wondering if that statement still stands true in our fast-paced, social media driven world. The answer is a resounding yes! On average, a social media post that features an image is ten times more likely to receive engagement of readers.
And, those seeing posted information accompanied by a relevant image have a greater ability to retain that information (65% of people retained the information three days later, considerably higher than the 10% that retained the information that was text only).
Not convinced? Social media statistics report that tweets with images receive 150% more retweets than those without images; Facebook posts with images see 2.3 times more engagement that those without images; and in an analysis of over one million articles, BuzzSumo found that articles with an image every 75-100 words received double the social media shares as articles with fewer images.