It’s no secret that social media management has become one of the most important parts of marketing strategy. Businesses all around the world are discovering the ways social media can contribute to the success and growth in all areas of their company. If you’re not very savvy with using social media or feel a bit hesitant about whether social media marketing is worth the effort, below are some key points that might help you see the benefits.
Getting to know your Customers
For every business, whether you sell a service or a product, the key to success is knowing your customers. Social networks allow you to see what your existing customers like or don’t like, and what your potential customers are looking for, while getting to know them. Businesses should use these networks to gather consumer information to better cater to their needs and provide them with the information they’re looking for.
Customer Service is Job 1
Social media allows businesses to easily respond to customer comments, questions, and concerns instantaneously. Although you may have a dedicated customer service department reachable through email and phone, it’s important to handle issues via the method of communication consumers prefer. Customers want to be assured that if they have a problem, they can easily be helped. This method also allows you to answer them in a public format that lets others see the quality of your customer service. The better and more efficient your customer service is, the more likely an existing or potential customer will recommend your business.
Reaching Your Customers with Just a Click of a Button
Social media should always play a large part of any content marketing distribution plan. In the past, businesses faced the challenges of reaching their target audiences in the shortest possible time. Today, with the help of a variety of forms of social media, businesses can spread the word with a click of a button. Social media accounts for a huge portion of referral traffic on the internet. It takes roughly six to eight exposures to a product before a customer decides to purchase. Repeat exposure allows you the opportunity to remind them of what you have to offer.
Increased Website Traffic
Potential customers who see your social media content will likely click-through to your website. Without social media, you are limiting your content to users who are already familiar with your brand or are searching for keywords you rank for. By using social media, you are adding more paths leading customers back to your website.