“#1 reason for keeping your blog active is to drive traffic to your website” - Score.org
Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Quality content is key, and if you’re a business professional you have lots to offer based on expertise in your field. Customers who read your blog are 97% more likely to click on your website. That improves your website’s search engine optimization (SEO) - making your website more likely to rise to the top of organic searches. In addition, the more you blog, the more traffic you get. On top of that, blog sites that post daily get almost double the traffic than the sites that post monthly or less.