When it comes to choosing which social media platforms you'll utilize, select those that offer the best potential for reaching your ideal audience and broadcast the type of media you've decided is best suited for your company.
Most people and companies can't be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, be awesome on a few of them. Pinterest, YouTube, Instagram, Facebook, Twitter, LinkedIn? Take some time to use each one to make an informed decision as to which is best for your business.