It's really hard to stand out amongst the crowd of businesses online, all striving to be seen by potential customers and clients. Yet, the strategies to stand out are really pretty simply. First of all, you need to attract attention to your post with eye-catching images, something funny or something helpful. Your image should be consistent with your business' branding and brand personality.
The next strategy is based on how to get around social media platform algorithms. In order for a post to be seen by more people, that post needs to be "liked," commented on and shared. So, how do you "make" that happen? Well it's the rule of reciprocity. If you comment on and like other's posts, they will do the same for yours. In other words, be actively engaged on social media and your posts will be active.
Another helpful strategy is to provide people with information that is helpful or useful to them. Solve a problem they perceive they have and you'll win their trust.