Gone are the days of traditional marketing with commercials and newspaper advertisements. Who wants to watch commercials anyways - unless of course you are watching Super Bowl adds, right? Today, marketing is all about the content. So, what exactly is Content Marketing?
The Content Marketing Institutes defines it as "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues."
What you are doing as a content marketer is providing your clients and customers with information they can use and benefit from. Your clients will benefit from following you on social media with a good content marketing strategy. When marketing your business, think about how you can gift your clients with helpful information vs. pushing products. It's all about what you provide and how you can be useful.